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Ricardo Wellesley
Portfolio
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Qbans Food
Branding / Identity
About
My name is Ricardo Wellesley. I am a Graphic Designer who seeks to optimize simplicity in every piece of work.
I have expertise in both original branding and logotype design, as well as elevating existing work and expanding brand stories. I have extensive experience working freelance and also partnering cross borders, collaborating with many agencies in Cuba and the U.S. I specialize in effective solutions for companies of all sizes and pride myself in identifying opportunities to improve the work process with the main goal of exceeding client expectations.
Creative Mess
Concepts are not generated by themselves nor creativity always guarantees the best outcome...
Design
Design is a process and it's only through research and exploration that the right solution comes to life.
Red Bull
He did a great job for our Red Bull team, and I want to thanks him for his fresh ideas and stunning work. I would highly recommend his services! Ernesto Borroto - Marketing Manager
Solutions
I tailor my services to each and every brand, providing the best performance and continuously developing to ensure the best outcome for each and every project.
I take pride in offering a wide variety of visual communication services as well as in collaborating on comprehensive marketing plans for small and large businesses. With over 12 years of experience in the design field, I always look forward to work with new clients and help their visual resources make an impact where they need it most.
Branding
Creating a leading brand that effectively serves their targeted demographics while extending its reach to millions of online consumers.
Advertising
Covering both traditional and digital branding. This includes working on promotional material, print, packaging, and marketing solutions based on an effective advertising strategy.
Digital
Designing modern and engaging websites, especially created to provide a pleasant, user friendly experience that helps companies grow and expand.
Exhibit
Creating stunning custom display and booth designs with immersive environments for business clients using seamless graphics and modern architecture.
Case Study - Susette Coiffeur Identity
A specialized hair salon created by a young entrepreneur. This business had the main goal of providing a personalized approach of how beauty is depicted today without renouncing the classic and timeless styles of the past.
When creating the visual language of the brand, my main objective was to provide a classic and stylized image. I wanted to allude to hair waves as a resource of synthesis combined with the initial letters of the name. The result of this was an imagotype that was easy to remember, as well as attractive and distinctive at the same time.
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Projects
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Clients
