Red Bull 4Skina

Energy Drink

Red Bull very "cool" image in the eyes of young people, given in part by the association with extreme sports, has created one of the biggest dynasty in sport history. The brand's influence is so powerful that is present in almost every corner of the world.

With Red Bull 4Skina this sense of broadness takes place in an association aimed to develop a traditional sports with the creation of an annual competition that takes this expression to a higher level while helping the brand to spread like wildfire into communities. When I was told to create 4Skina logo and its applications, which name itself invokes images of a street intersection, I knew that electricity poles as well as a ball were the key elements to put in the solution.

• Client

  Red Bull

• Deliverables

  Identity
  

• Credits

  Design: Ricardo Wellesley

• Date

  2010