Red Bull XBatalla

Energy Drink

Red Bull is an energy drink sold by Red Bull GmbH. The Austrian company created in 1987 has the highest market share of any energy drink in the world. Red Bull has developed a singular concept of marketing that include the acquisition and sponsorship of multiple sports team around the world skyrocketing its sales by millions.

They were looking for creating a logo for a different kind of competition with mind as the sole tool to take to the limit. A challenge between two competitors on a stage that resembles a rooster fence, fighting to get the best rhyme in their makeshift lyrics.

• Client

  Red Bull

• Deliverables

  Identity
  

• Credits

  Design: Ricardo Wellesley

• Date

  2010