Red Bull Chivichana

Energy Drink

Red Bull very "cool" image in the eyes of young people, given in part by the association with extreme sports, has created one of the biggest dynasty in sport history. The brand's influence is so powerful that is present in almost every corner of the world.

As in Red Bull 4Skina, Red Bull Chivichana, is a very local sport expression that has settled in every Cuban street along the years as a seasonal entertainment. In order to design the logo I ended up relying on what I found as an indispensable element, the ball bearing. The one that allows the displacement and produces the characteristic noisy sound of these rolling devices. The same that helped me represent another key element, the sloping street where competitors puts their machine to the limit.

• Client

  Red Bull

• Deliverables

  Identity
  

• Credits

  Design: Ricardo Wellesley

• Date

  2010